Jeffrey Veen wrote an interesting essay on the Adaptive Path web site on The Business Value of Web Standards.
Veen claims that so many of the arguments about the benefits of xHTML and CSS focus on the technological implecations. Others simply equate validating markup with Holy Scripture, demanding perfection for no other reason than “Because you’re supposed to.”
In his essay Veen tries to provide a simple, concise list of reasons why you should develop a standards-compliant site from a financial perspective. Do the right thing, and you’ll save money.